Conversa

Privacy Policy

Last updated: December 2024

1. Introduction

Conversa ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered voice calling service for abandoned checkout recovery.

2. Information We Collect

2.1 Account Information

  • Name and email address
  • Business name and contact information
  • Shopify store details
  • Payment and billing information (processed through Shopify)

2.2 Customer Data (from your Shopify store)

  • Abandoned checkout information
  • Customer names and phone numbers
  • Order and product details
  • Customer email addresses

2.3 Call Data

  • Call recordings (for quality and training purposes)
  • Call transcripts
  • Call duration and status
  • Outcome metrics (e.g., recovered checkouts)

2.4 Usage Data

  • Log data and analytics
  • Device and browser information
  • IP addresses

3. How We Use Your Information

We use the collected information to:

  • Provide and maintain our Service
  • Make automated calls to recover abandoned checkouts
  • Process payments and billing
  • Improve our AI voice agent and service quality
  • Send service-related communications
  • Analyze usage patterns and optimize performance
  • Comply with legal obligations

4. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Third-party services that help us operate our Service (e.g., Retell AI for voice calling, cloud hosting providers)
  • Shopify: For billing and app store functionality
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information or your customers' data to third parties.

5. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of data in transit and at rest
  • Secure access controls and authentication
  • Regular security assessments
  • Employee training on data protection

6. Data Retention

We retain your data for as long as necessary to provide our Service and comply with legal obligations. Call recordings are typically retained for 90 days unless you request earlier deletion or longer retention is required by law.

7. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your data ("right to be forgotten")
  • Port your data to another service
  • Opt out of certain data processing
  • Withdraw consent

To exercise these rights, contact us at privacy@conversa.app

8. GDPR Compliance (EEA Users)

If you are in the European Economic Area, we process your data under the following legal bases:

  • Performance of contract (providing the Service)
  • Legitimate interests (improving our Service)
  • Consent (where explicitly provided)
  • Legal obligations (compliance with laws)

9. CCPA Compliance (California Users)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what data is collected
  • Right to delete personal information
  • Right to opt-out of sale of personal information (we do not sell data)
  • Right to non-discrimination for exercising privacy rights

10. Cookies and Tracking

We use essential cookies to provide our Service and analytics cookies to understand usage patterns. You can control cookie preferences through your browser settings.

11. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

13. Contact Us

If you have questions about this Privacy Policy, please contact us at: